Domain Partner
Bring industry expertise to shape workflows, pricing, compliance, and customer success for an application or vertical.
Best fitOperators, associations, consultants, and specialists
DNAfinity Ecosystem Partner Program
Sixteen AI applications need domain leaders who can turn products into accountable businesses
DNAfinity has built the shared technology and product foundation. We now need partners who understand an industry, reach customers, implement systems, or operate support so each application can grow without depending on one founder.
Code-truth snapshot, July 16, 2026: 16 active applications, 3,991 commits, and 42.6x portfolio development leverage from the internal FTE model. These figures measure build efficiency, not customers or revenue.
What is the DNAfinity Partner Program?
The DNAfinity Partner Program is a business collaboration model for domain experts, technology companies, sales teams, and service operators who want to build a market, serve customers, or extend services around one of 16 AI applications, supported by AppForge shared infrastructure, DNAfinity ID, consent architecture, and L3 technical support.
Partner Model
Choose the role that fits what you do best
No partner needs to own every function. Each pilot starts with an accountable owner, KPI, and escalation path.
Channel Partner
Build pipeline, run demos and proposals, and close business in a market you already reach.
Best fitSystem integrators, resellers, agencies, and business advisorsImplementation Partner
Configure, migrate, integrate, and deliver against acceptance criteria and deployment playbooks.
Best fitSoftware houses, SI, cloud, and data teamsSupport Partner
Own L1 support, onboarding, training, and basic troubleshooting with evidence-based L2/L3 escalation.
Best fitManaged services, trainers, and local support teamsStrategic Partner
Co-create distribution, research, data, infrastructure, or ecosystem agreements that span applications.
Best fitEnterprises, universities, associations, and platform providersReferral Partner
Introduce qualified customers or opportunities to the team that owns an application, without taking on implementation or support. The lightest entry point before deeper roles.
Best fitConsultants, connectors, associations, and industry insidersPartner Opportunity Map
Which applications need which partners?
Readiness reflects current portfolio governance. It is not a promise that every integration is production-ready.
Commercial focus
SmeDNA
A Business DNA platform for Thai verticals. Initial needs include gold-shop and retail domain partners, implementation teams, and storefront-aware L1 support.
Lead a SmeDNA vertical
Commercial focus
AppForge
An AI app factory and shared platform for building or upgrading applications. We seek software houses, implementers, and channels serving digital transformation customers.
Deliver projects with AppForge
Controlled pilot
WorkDNA
People Intelligence and team work graph. We seek HR domain advisors, design-partner organizations, and HRIS/SSO integration teams within a controlled scope.
Propose a WorkDNA pilot
Pilot only
BloomDNA
Learning Intelligence for teachers, learners, and parents. Schools, teacher champions, and research partners are needed before commercial expansion.
Co-design a school pilot| Application | Focus | Partners needed | Status | |
|---|---|---|---|---|
| MU-AI Core | Life Intelligence | Coach, wellness, strategic distribution | Showcase | Propose a partnership |
| FinDNA | Financial Intelligence | Financial educator, regulated integration, channel | Showcase | Propose a partnership |
| CareDNA | Preventive health | Clinic, wellness center, health research | Showcase | Propose a partnership |
| DataDNA | Decision Intelligence | Data consultancy, BI implementation, enterprise pilot | Showcase | Propose a partnership |
| EmotiQ | Emotional Intelligence | Wellbeing expert, contact center, research | Showcase | Propose a partnership |
| TradeDNA | Investment simulation | Licensed market expert, education, data provider | Simulation | Propose a partnership |
| InfluDNA | Creator operations | Agency, creator network, channel | Showcase | Propose a partnership |
| MU-AI Game | Self-insight gaming | Game studio, youth community, distribution | Showcase | Propose a partnership |
| MUAI-Verse | Protocol and rewards | Community, Web3 integration, strategic partner | Showcase | Propose a partnership |
| PetDNA | Pet life | Vet clinic, pet service, community | Showcase | Propose a partnership |
| PlantDNA | Plant care | Nursery, agriculture, Thai herbal expert | Showcase | Propose a partnership |
| OperDNA | AI operations | Managed service, automation, SME pilot | Showcase | Propose a partnership |
Operating Boundary
The founder protects the core; partners own market success
DNAfinity / L3
- Vision, architecture, and shared standards
- Critical incidents and major design decisions
- AppForge shared core, identity, and consent
- Security guardrails and release governance
Product / L2
- Product roadmap and acceptance criteria
- Defects, advanced configuration, and integration
- Documentation and implementation playbook
- Pilot measurement and conversion plan
Partner / L1
- Customer discovery and domain requirements
- Onboarding, setup, training, and support
- Sales pipeline and account relationships
- Outcome evidence and market feedback
Start Small, Prove Fast
How a partnership starts
- 1
Fit call
A 30-minute conversation to match expertise, market, and application before discussing a long-term agreement.
- 2
Opportunity brief
Define the target customer, problem, scope, roles, KPI, and data boundaries.
- 3
Controlled pilot
Test with a limited customer or use case, clear acceptance criteria, a support owner, and a paid conversion path.
- 4
Review and scale
Use outcomes, support cost, and partner performance to decide whether to expand commercial scope.
Selection Criteria & Governance
Published selection criteria and rules
DNAfinity selects partners against six criteria, and applicants should meet at least four, following the ecosystem's Partner Constitution. Criteria and agreement scope are published up front so every side can self-assess before the first call.
Four of six criteria
- Real access to customers or a market
- Time and an accountable owner
- Domain expertise in the industry
- A clear revenue motivation
- A team or capacity for support
- Measurable commitment
No Partner, No Launch
DNAfinity does not open commercial sales for a vertical without an accountable Partner Owner. This prevents selling without anyone to take care of customers — and it is why several applications remain in Showcase even though the product is ready to demonstrate.
What the Partner Agreement covers
A signed agreement specifies role, territory, target, revenue share, support responsibility, data responsibility, IP, confidentiality, exit terms, and non-compete where appropriate. Every term is negotiated on pilot evidence, not vague promises.
Partner FAQ
Questions before we start
What kinds of partners is DNAfinity looking for?
We prioritize people and organizations with real customers or networks, industry understanding, an accountable operator, and willingness to measure a pilot. You do not need to cover every function.
Does every partner need to write software?
No. Domain, channel, and support partners may focus on market and customers. Implementation partners should have technical capacity for configuration, migration, and integration.
Do partners receive automatic exclusivity or revenue share?
No. Revenue structure, market scope, term, and exclusivity must be based on an opportunity brief, pilot evidence, and a separately signed agreement.
Which applications are ready to sell?
SmeDNA and AppForge are the current commercial focus. WorkDNA is commercial-ready and seeking a Partner Owner. BloomDNA follows a controlled pilot path. Other applications remain Showcase until partner ownership, support, pricing, and SLA readiness are established.
How is support divided?
Users begin with L0 self-service. Partners handle L1 use, setup, and training; product owners handle L2 defects and integrations; the founder handles only L3 critical incidents and architecture.
Is customer data automatically shared across applications?
No. Any data connection must follow identity, consent, purpose, and audit controls. Joining the Partner Program does not grant access to user data.
What are DNAfinity's partner selection criteria?
We assess six criteria: customer access, time, domain expertise, revenue motivation, support capacity, and measurable commitment. Applicants should meet at least four, and every partnership starts with a controlled pilot.
Partner Fit Form
Tell us which application and market you can own
Specific, concise information helps us assess fit faster than a long pitch deck. Submitting opens your email app with a structured draft; nothing is sent until you choose to send it.